Market penetration, choosing the right vertical (or – joining Morpheous, Neo, and the rest of the enlightened)
Hopefully you are convinced that you need a strategy that includes starting with a vertical market niche that will help you take the whole market by storm. Unless your name is Steve Jobs, this is the first stepping stone of any market penetration. Steve is in the position to make stuff with a coolness factor so high and he has branding so strong that he doesn’t need to do much except for announcing it. If you think that your product announcement will have the same effect as his, you need to take the Redpill and join the liberated ones that are living in the real world fighting the sales & marketing battles against the agents (guess what movie I watched again last night?). If you’re not convinced that you need a market niche to begin with, read this.
So what are the makings of a vertical market that you can dominate, and that can be your first stepping stone to conquering the universe? Continue reading
