Posts Tagged ‘ vertical market ’

Market penetration, choosing the right vertical (or – joining Morpheous, Neo, and the rest of the enlightened)

Hopefully you are convinced that you need a strategy that includes starting with a vertical market niche that will help you take the whole market by storm.  Unless your name is Steve Jobs, this is the first stepping stone of any market penetration. Steve is in the position to make stuff with a coolness factor so high and he has branding so strong that he doesn’t need to do much except for announcing it.  If you think that your product announcement will have the same effect as his, you need to take the Redpill and join the liberated ones that are living in the real world fighting the sales & marketing battles against the agents (guess what movie I watched again last night?).  If you’re not convinced that you need a market niche to begin with, read this.

So what are the makings of a vertical market that you can dominate, and that can be your first stepping stone to conquering the universe? Continue reading

Starting to sell? you need to get (a) vertical !

Popsicle - Benny Shavivs sales and marketing blogor maybe the title should be: why do kids buy ice cream?

So you slapped down some code, received a first round investment, printed some fancy multicolored business cards with a kick-ass logo, designed the best product brochure in the industry, got three beta customers through friendly connections, bought a bunch of Google adwords and sat back waiting for the leads to come pouring in… and they didn’t.

Why aren’t the customers showing up en-mass? Because its not easy to get people’s attention when they are seeing your name and logo for the first time.  How many times did you see the coca-cola logo yesterday?  Now what if you were to walk into the nearest convenience store and right next to the known brands you’d see nifty-swifty-cola stacked up.  Would you buy it instead of your coke?  You might not know this, but nifty-swifty-cola tastes ten times better than coke and pepsi combined, so I’m gonna print right on the can “it tastes 10 times better than coke and pepsi combined, it really does!”, would you buy it now?  Probably not.  I wouldn’t either. Continue reading