Posts Tagged ‘ social sales ’

a great social media map

If you love twitter like I do, twit-on.  If you’re a facebook fan, fantastic.  But if you are only on these or other social platforms for “commercial” reasons, then unfortunately you have to put in some structure (and maybe take out some fun – poor you) into your decision of which social media to use.  Look at the amount of tools available in the map below (courtesy of theconversationprism.com) and choose wisely.

As for the content – if you want to both be successful & have fun, keep it real. Nothing beats the pure fun of true love, so keep it real, keep it fun, and people will love you. (in other words, no one likes to get ads over twitter… ) Continue reading

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How can small software startups beat the SW giants?

Fly like a rocket boosted turtleYes.  They can.  You can.  And this is exactly what this blog is about.  My purpose in starting this blog is to provide tips and ideas for small and medium software companies (especially startups), on how to kick some big corporate butt.  If you are reading this and you work for Microsoft, Oracle, SAP, IBM, CA, etc – this is not the blog for you… or maybe it is, because you are going to end up buying startups that kick your butt, which should probably make everyone happy.  Just try not to mess up their software and their customers after you buy the company, ok?

Big companies have massive resources at their disposal, armies of marketeers and sales people, hoards of customers, and seemingly infinite presence.  Funny enough – this is also where your opportunity lies, because the flip side of this very fact is also their weak spot.  Their massive sales & marketing machines are like aircraft carriers – they are powerful, loaded with weapons, omnipresent, but also take a long time to change course and they work according to predefined procedures.  Flexibility is nonexistent, and unknown/bold tactics are almost never used.  They also carry a lot of baggage with them in the form of reputation & corporate standards.  For many large companies, their truly creative sales & marketing people are buried in some corner of a side department with a corporate style manager asking them whats the status of their sales.  This is not to say that the large companies are not smart. They ARE smart, VERY smart.  They did not get to be the biggest and best in their field by being bozos.  However, they do have an inherent weak spot created by their size, and this can be exploited.

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