Posts Tagged ‘ On Demand ’

how to do a webinar without putting your listener into a coma

Also published on building43.com: http://www.building43.com/blogs/2010/02/10/how-to-do-a-webinar-without-putting-your-listener-into-a-coma/

Presenting in front of an audience is tough.  If you have ever noticed good public speakers, it seems like they almost make love to the audience.  In the age of SaaS & social media, webinars have become the standard for delivering information to customers, and like me you probably attended many of them that put you in serious risk of going into a coma.  The difficulty is in the fact that the presenter (you) is not there right in front of the listener and you have no control of what they are doing.  You can’t make love to the audience, you can only have phone sex.  And just like phone sex (so I’ve heard) chances are that if you are boring, the listener is not exactly doing what they say they are doing (they might also look different than they describe, but I digress..)

Here are some tips to delivering online webinars that will keep your listener non-comatose and will increase your success rate: Continue reading

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How can small software startups beat the SW giants?

Fly like a rocket boosted turtleYes.  They can.  You can.  And this is exactly what this blog is about.  My purpose in starting this blog is to provide tips and ideas for small and medium software companies (especially startups), on how to kick some big corporate butt.  If you are reading this and you work for Microsoft, Oracle, SAP, IBM, CA, etc – this is not the blog for you… or maybe it is, because you are going to end up buying startups that kick your butt, which should probably make everyone happy.  Just try not to mess up their software and their customers after you buy the company, ok?

Big companies have massive resources at their disposal, armies of marketeers and sales people, hoards of customers, and seemingly infinite presence.  Funny enough – this is also where your opportunity lies, because the flip side of this very fact is also their weak spot.  Their massive sales & marketing machines are like aircraft carriers – they are powerful, loaded with weapons, omnipresent, but also take a long time to change course and they work according to predefined procedures.  Flexibility is nonexistent, and unknown/bold tactics are almost never used.  They also carry a lot of baggage with them in the form of reputation & corporate standards.  For many large companies, their truly creative sales & marketing people are buried in some corner of a side department with a corporate style manager asking them whats the status of their sales.  This is not to say that the large companies are not smart. They ARE smart, VERY smart.  They did not get to be the biggest and best in their field by being bozos.  However, they do have an inherent weak spot created by their size, and this can be exploited.

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