Archive for the ‘ Apps ’ Category

Starting to sell? you need to get (a) vertical !

Popsicle - Benny Shavivs sales and marketing blogor maybe the title should be: why do kids buy ice cream?

So you slapped down some code, received a first round investment, printed some fancy multicolored business cards with a kick-ass logo, designed the best product brochure in the industry, got three beta customers through friendly connections, bought a bunch of Google adwords and sat back waiting for the leads to come pouring in… and they didn’t.

Why aren’t the customers showing up en-mass? Because its not easy to get people’s attention when they are seeing your name and logo for the first time.  How many times did you see the coca-cola logo yesterday?  Now what if you were to walk into the nearest convenience store and right next to the known brands you’d see nifty-swifty-cola stacked up.  Would you buy it instead of your coke?  You might not know this, but nifty-swifty-cola tastes ten times better than coke and pepsi combined, so I’m gonna print right on the can “it tastes 10 times better than coke and pepsi combined, it really does!”, would you buy it now?  Probably not.  I wouldn’t either. Continue reading