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Posts Tagged ‘ vertical market ’

Market penetration, choosing the right vertical (or – joining Morpheous, Neo, and the rest of the enlightened)

  • January 30th, 2010
  • Posted in Cloud . Marketing . On Demand . SaaS . Sales . SMBs . startup
  • By BennyShaviv

Hopefully you are convinced that you need a strategy that includes starting with a vertical market niche that will help you take the whole market by storm.  Unless your name is Steve Jobs, this is the first stepping stone of any market penetration. Steve is in the position to make stuff with a coolness factor [ READ MORE ]

Starting to sell? you need to get (a) vertical !

  • January 26th, 2010
  • Posted in Marketing . Sales . SMBs . startup
  • By BennyShaviv

or maybe the title should be: why do kids buy ice cream? So you slapped down some code, received a first round investment, printed some fancy multicolored business cards with a kick-ass logo, designed the best product brochure in the industry, got three beta customers through friendly connections, bought a bunch of Google adwords and [ READ MORE ]

Start A Fire

The world needs more small and medium companies. Build one.
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