Posts Tagged ‘ startup ’

want an effective reseller channel? put yourself in the VAR’s shoes

Want to build a fierce reseller channel? you need to give serious consideration to how your VARs business works, and they go about evaluating a new product. Here's how[ READ MORE ]

Market penetration, choosing the right vertical (or – joining Morpheous, Neo, and the rest of the enlightened)

Hopefully you are convinced that you need a strategy that includes starting with a vertical market niche that will help you take the whole market by storm.  Unless your name is Steve Jobs, this is the first stepping stone of any market penetration. Steve is in the position to make stuff with a coolness factor [ READ MORE ]

Starting to sell? you need to get (a) vertical !

or maybe the title should be: why do kids buy ice cream? So you slapped down some code, received a first round investment, printed some fancy multicolored business cards with a kick-ass logo, designed the best product brochure in the industry, got three beta customers through friendly connections, bought a bunch of Google adwords and [ READ MORE ]

How can small software startups beat the SW giants?

Yes.  They can.  You can.  And this is exactly what this blog is about.  My purpose in starting this blog is to provide tips and ideas for small and medium software companies (especially startups), on how to kick some big corporate butt.  If you are reading this and you work for Microsoft, Oracle, SAP, IBM, [ READ MORE ]