Comments for Start A Fire

Comment on Startups can beat the software giants (a recap) by smithe

smithe — Fri, 17 Jun 2011 11:02:54 +0000

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Comment on Startups can beat the software giants (a recap) by Convert PSD to HTML

Convert PSD to HTML — Fri, 17 Jun 2011 11:00:10 +0000

This post is regarding the usage of PSD to Joomla conversion solutions in the online online marketing……………

Comment on want an effective reseller channel? put yourself in the VAR’s shoes by What VARs Consider (or Should Consider) Before Taking on a New Product ‹ The StreetSmartVAR Blog

Wed, 15 Jun 2011 04:37:48 +0000

[...] In actuality, it can be difficult unless you put yourself in the VARS shoes. Below are considerations that a reseller will make before taking on a new product. These come courtesy of Benny Shaviv at the “Sales, Marketing, and Happy Customer’s blog“. [...]

Comment on Why many free trial offers fail by DRE Web Solutions

DRE Web Solutions — Thu, 14 Apr 2011 17:22:50 +0000

I have been looking for information on businesses trying free trials. I am glad I found this information. Thanks for the post.

Comment on Why many free trial offers fail by Jayan

Jayan — Thu, 14 Apr 2011 06:21:35 +0000

Very true! Makes a change to see soenmoe spell it out like that.

Comment on hate group gets knocked out next to twitter offices by Jaylon

Jaylon — Wed, 13 Apr 2011 20:54:01 +0000

cYz9cY Kudos! What a neat way of tnhkinig about it.

Comment on Why many free trial offers fail by BennyShaviv

BennyShaviv — Sat, 12 Mar 2011 06:22:47 +0000

Since you are launching a new service, the first question you need to answer is what marketing offer could you come up with that would provide customers with value that is obviously above & beyond competitors. This is the most important issue. The better you can answer this, the better chance you have and less you will have to spend (time & money) on promoting the offer. The good news is that it does not have to appeal to every potential customer. Try to figure out a niche (vertical, regional, whatever) where you can dominate with this proposal. Even if its only relevant for a small subset of your potential market (e.g. 4 week program, online-computer-stores-only, in your City only, free adwords, dinner at the end of the 4 weeks where the best seller gets a new iPod and 1 more iPod is drawn in a competition… get my drift? small budget, big benefits, real incentive to seriously participate).
Regarding the details of Yes/No free trial: do your competitors offer free trials? is it a big benefit to the customer if you give them the free trial, and would the results be immediately evident? does it require some form of commitment from the customer? You need it to be a benefit AND require some form of commitment from the customer (does not have to be in hard cash, can certainly be an investment of their time)
Another very important issue – you need to get going fast. Work out a reasonable plan that makes sense (call potential customers and ask them what would get them to try… you will discover hidden gems) and then try it. You are running a new business, and the truth is that neither you or anyone else knows yet what will work for you and what wont. You need to make the very best assessment you can, try it, measure the results as much as you can, and adjust. Reality is the best teacher, and many successes come on the 3rd try. So dont hesitate, otherwise you will run out of steam (financially). Plan on having a plan B and plan C, and get out there and try it. And dont worry about how any marketing plan makes you look – the important thing is for it to work. Try, mesure, improve, try, measure, improve, etc.

Comment on Why many free trial offers fail by David Lee

David Lee — Tue, 08 Mar 2011 07:53:17 +0000

Thanks for this great article. This article was very informative since I am in the process of launching a campaign with or without free trial.

I am currently in charge marketing our self service daily deal creation engine. I will say our tool is a combination of Adwords + Groupon, where any merchant can sign on, bid on the customer, and start a campaign.

I had proposed that we do some sort of Free Trials by giving customer free advertising budget like Google Adwords. My teammates have come back with arguments such as
1. I dont believe in Free Trials
2. It is going to make us look desperate
3. We are already cheap enough, we dont need to provide free trial.

Would you please let me know how I should be approaching this issue? Do they have valid points where I am just being stubborn? Pleas show me the light

- From very frustrated marketing newbie.

Thnk you.

Comment on Two tips for hiring your first salesperson by Bibelheimer . Info » Two musts for hiring your first salesperson « SaaS sales, Social …

Sun, 14 Mar 2010 18:22:28 +0000

[...] More here: Two musts for hiring your first salesperson « SaaS sales, Social … [...]

Comment on how to do a webinar without putting your listener into a coma by Bianca

Bianca — Wed, 10 Mar 2010 18:08:58 +0000

And this is the reason I like bennyshaviv.com. Killer post.